In 2001, "OK Sex Toy" started as a forum to discuss and share information about sex toys. The community grew quickly and we began to established ourselves as a respectable knowledge centre in the adult industry. In 2003, we provided professional product reviews for new sex toys. By the end of that same year, we decided to start our own online store, recommending and selling only the toys which we consider excellent. Due to good word-of-mouth, our popularity increases and therefore we need not spend excessively on advertising ... that is why we are able to sell our sex toys at low prices.